|
It's Different From Anything
You've Ever
Seen Before
Marketing
Communication Secrets
Method Is About
The
One
Thing That Separates You From
The
Other Private Practice Professionals Who Have
the Full
Practice
You
Wish You Had
And ...
No
... It is Not About
... More Advertising Dollars
... Greater
Specialty Expertise or
... Better "Influential Connections"
It's
More Important ... and Powerful ... Than That!
Successful
private practice professionals are really not so different from
you and me. But ... they know and do
things the rest of solo practitioners
do not ... And ...
surprisingly ... it is not anything unusual
or difficult.
Let Me
Spell It Out For You ...
What Makes Them Successful Is
...
Using
Value-Focused and Effective Practice-Promotion Communication
Designed For The
Specific Needs of Private Practice
Professionals Like
You Today ...
Communication That
Is
- Comfortable ... Professional ... Ethical
... Dignified ... Successful
-
Focused on Each Step of
the Your Promotion Process From Attraction to
Connection to Conversion
of Your Prospects
to Your Clients to Referrals!
-
Based in Educating Prospects, Providing Significant Value, and Creating
Pre-Client Through Post-Client Relationships
-
Without Compromise of Your Values, Credibility, Visibility or Reputation
This is the Heart of the Marketing
Communication Secrets
Method.
Discover
What's Holding You Back
Others who are less
skilled and experienced in your field are achieving the accelerated growth and success you only dream about. Why is this?
Perhaps
it
is because ...
You are caught in the trap of being a professional
who believes that in order to grow
your practice you have to sacrifice your integrity and
credibility and resort to "selling" and "chasing after clients"
which you are more than a little reluctant to do
Your
marketing communication does not reach your audience often,
continuously, consistently, educationally,
and
emotionally
OR
perhaps
it
is because ...
Your college or professional training
did not teach you the following:
... Your success would be based on more than just your
achieving the highest practitioner skill level
... How to actually
attract prospects and turn them into clients
... How to
demonstrate to potential clients that you are their
understanding, caring, trustworthy advisor and
ethical problem solver
... How to communicate so as to
emotionally touch your prospects'
needs and wants.
The Marketing
Communication Secrets Method Can Remove Those
Obstacles
The
Marketing Communication Secrets
Method is an innovative
education-based relationship marketing training specifically designed for
private practitioners who are not
yet fully comfortable marketing or as yet successful in attracting their ideal clients.
Remember:
As a Private Practice Professional, You Have a
"Self-Promotion Obligation"
Because
you are an expert and highly-skilled professional, it
is your duty to be
sure you are communicating successfully with your target audience to let
them
know who you are and how valuable your personal services are to them
... How they can find and access you easily and comfortably with their delicate problems
crying out for a solution
... How you can help them solve those problems to their emotional and
financial satisfaction
But ...
When you do not
effectively let
them know you exist ...
When you do not effectively let them know of the worth of what you provide ...
You are doing a
great disservice ...
... Both to all those individuals who are in pain and truly need your unique, valuable, expert help
... As well as to yourself and your practice growth.
Hi,
This is Dr. Signe, Your Marketing
Communication Secrets
Coach-Consultant
Let
me tell you a little more about myself. Over the last
27+ years I've
helped
2,249 professionals in diverse fields to
...
Alleviate their self-presentation and practice-promotion
ineffectiveness
... Create confident,
effective interpersonal and marketing communication that
instills desired prospect rapport
... Educate their
specific audience on how they can be helped best by them ...
and only by them
... Build
their practice profitably and make it professionally
rewarding.
As a value-focused, education-based, relationship marketing coach-consultant,
I have helped private practice professionals like you:
*
Psychotherapists
* Coaches
* Aesthetic physicians
* Physicians
* Dentists
* Veterinarians
* Nutritionists
* Consultants
* Attorneys
* Trainers
* Massage therapists
* And many others, such as software developers, computer programmers,
journalists, real estate agents, financial consultants, health care corporations,
seminar leaders, entrepreneurs,
TV producers, Hollywood script writers, FBI
agents,
and national
company CEOs.
Here are Some of the Successful Private Practitioners With Whom I Have Worked
to Solve Their Marketing Communication Problems ...
... A psychotherapist with a
small practice became the leading consultant-essayist for a online children's
education network with rave reviews and a high
five-figure salary.
... A licensed
myofascial massage therapist went from 21 clients per
week to 47
in three months without trying to coax, persuade, or
coerce prospects or creating embarrassing,
garage-made, cheesy ads or commercials.
... A unknown
life coach who advertized in a local marketing
throwaway created a growth-oriented 30-minute cable program
which made her a sought-after community growth-authority and celebrity in 5
months.
How About You?
Wouldn't
having a visibility- and credibility-creating marketing
method
help you significantly increase your bottom line and solve many of your
problems?
I Have
Shared
Your Challenges
I know firsthand what you face as a private practice professional in
trying to grow your
practice ... and do it with dignity and integrity. I too have faced
them ... and ... finally overcome them. YOU
CAN TOO!
Fortunately, to
improve your practice you do not have to
... Struggle
through the many years of frustrating trial-and-error and slogging in
that "sales-based" marketing communication quicksand that I did
... Feel like screaming and pulling out your hair as you try to figure out why nothing
you have tried so far has worked for your practice,
much less increase its revenue
... Desperately search for a lifeline as if you were
drowning in hopelessness, helplessness, and on the verge of
red-ink-covered financials.
I have already done all that
for you with the
Marketing
Communication Secrets Method.
All you have to do is let me
help you create
and implement your own education-based relationship marketing
communication so you can confidently, effectively,
and freely hit the
ground running.
Think
About What Change Could Mean ...
Imagine you could
effectively reach your prospects AND maintain your dignity and credibility ...
... Wouldn't that be a relief?
Imagine you could
overcome your fears of seeming unprofessional to convert prospects to clients quickly ...
...
Wouldn't that solve a lot of financial and other problems?
Imagine you could do
it comfortably, authentically, ethically, and professionally ...
...
Wouldn't that help end your practice growth worries?
Imagine you
could be a known
and respected as an authority and caring accessible resource
...
... Wouldn't
that help your visibility and credibility for getting
clients and referrals?
Imagine
you never have to worry about the distastefulness of
creating or giving a "sales pitch" ever again.
...
Ahhhh! Oh, Boy, YES!
As a
Marketing Communication Secrets Marketer You Can!
The
Marketing
Communication Secrets Method Shows You ...
* Not Only Exactly What To Do ...
* But Also Precisely How To Do
It ...
So you're not left saying, "Great! I have all this
information but, good grief, now what am I supposed to do with it?"
You
will know exactly what to do AND be able to do it effectively.
Specifically It Shows
You How To Change Your Thinking and Actions To ...
-
Look at marketing in a whole new, positive, less intimidating,
practice-enhancing way
-
Identify and describe your ideal prospects
in exquisite detail so you know where to find them and how
to target them
- Create your core client-focused, "what I
can do for you" message that
will be the central part of your education materials
- Develop your value-focused, education-based relationship marketing
approach
so you know what needs to be done and when
- Motivate prospects to want to know more about you and
your service and call for an
appointment
- Make authenticity, trust, rapport, relationship your
primary marketing goals because you are a professional and
that's what potential clients want
- Plan for and do follow-up with simple remembrance
communications to remind clients that you respect, value, and
care about them
- See positive changes almost immediately ... and solid
practice improvements in as little as 3 months.
But
What This Really Means To You is That ...
*
You become economically empowered so you can
comfortably rely upon that income to make business
and personal plans *
You transform your feeling of overwhelm into a
liberating experience of control so
you can act to confidently
attract clients who want to work with you *
You no longer feel hobbled by a practice that's
just limping along. Instead, you're excited and
anticipating the creation of many hours, programs, and
products with your integrity-based relationship
marketing. *
You say good-bye to concerns, conflicts, and fears of having to
compromise your values, credibility, and reputation as a
professional in order to grow your business
*
You no longer fear losing clients to
self-help gurus when you increase your fees
to represent the expertise and true value you provide
*
You develop energizing ways to
effectively and efficiently address practice challenges that have
previously left you feeling stressed
out
and spinning your wheels.
*
You can finally allow yourself to relax
because you KNOW you're on top of things
*
You easily and simply create ongoing value-based visibility and credibility that
will stand you apart from others in your field, even self-help gurus, by focusing on what ONLY you can
provide
*
You build the highly
profitable practice and the personal satisfaction
you have been lusting for ... and richly deserve.
What
Does
Carleton W. Kendrick
Say About Dr. Signe's Coaching
Results? |
|
"Dr. Dayhoff's clients have achieved more career
and business success as a result of their new-found skills and comfort in work, life, and
communications
situations."
- Carleton W. Kendrick, Ed.M, LICSW,
Family Therapist, Speaker, and author of "Take
Out Your Nose Ring, Honey, We're going to
Grandma's"
|
Why
Does
Carleton Recommend Dr. Signe:
"Her clients achieve more career
and business success." |
Best of all, you can enjoy
the satisfaction of serving prospects and clients in the most ethical,
professional, comfortable ... and profitable ... way
possible ... as you build your practice as your dream business.
What
Does Dr. Karlene M. Spivak
Say About Dr. Signe's Coaching Results? |
|
"I
highly recommend Dr. Dayhoff as a professional coach. She is
intelligent and insightful and a real pleasure to work with ... . If you fear presenting
or marketing yourself, she’s the person to help you
prepare for those big communication and promotion challenges."
- Karlene M. Spivak, Ph.D., MBA,
Spivak Associates LLC
|
Why
Does Karlene Recommend Dr. Signe:
"She's intelligent, insightful, and
gifted." |
You
Can't Get Much Simpler Than This Systematized and Proven
Method
|
What
Does Derry Moritz
Say About Dr. Signe's Coaching Results? |
|
"I
have known Signe Dayhoff for over 15 years as an advisor. Dr.
Dayhoff has a delightful sense of humor, a quick mind, and is facile in her
ability to recognize ways in which a situation may be adjusted to improve it.
"Dr. Dayhoff is warm and affirming, pointing out
well-delivered approaches without condemning less than ideal ones. I would strongly recommend her to help any client set attainable and
desirable goals and guide that person through to the achievement of such actions."
-
Derry Ann Moritz, B.S.N., M.Ed., M.S., M.Phil.
|
Why
Does Derry Recommend Dr. Signe:
"She guides people through to achievement." |
But
What
Happens If You ... Wait?
Unfortunately, if you wait, not only do you gain nothing
...
but also you are likely
to
lose even more:
-
Money
- Clients
- Your Visibility, Credibility, and Marketplace
Position.
Your
practice growth and profitability depend upon your
acting now to attract prospects and convert them to clients.
You may be okay this month, but what
about next month?
And the month after that?
Do you really want to spend your
time wondering, anticipating, and hoping if this
will be a
financially comfortable month, or hand to mouth?
When
you don't actively market yourself with people-smart
communications, you
are
letting others in
your field dictate how you will be seen.
Your
potential clients have no way to assess what you can provide
them. You become, in effect, invisible. If they cannot know,
like, and trust you, they will
likely not even consider
contacting you.
But
you do not have to become invisible. You now have available a
step-by-step method with personal assistance that will
allow you to show your prospects your value to them.
Waiting is not an option ... not if you
truly want to finally improve your practice
and
fulfill your professional life.
How Can
You Access the Marketing
Communication Secrets
Method?
Marketing
Communication Secrets
Coaching Program
Marketing
Communication Secrets
Method is a 6-session virtual program.
Contact
is carried out
by telephone in a 55-minute teleseminar format every
two weeks,
with supplementary e-mail and website
information.
In addition to the two
monthly conference calls, you can e-mail me once every
two weeks (that is twice a month) for feedback to help
keep you focused and on track.
You will also receive
exercises, assignments, examples or what works and
what does not, and useful resources. You will be
expected to keep a daily log of what you are doing and
the results you are getting.
You
will gain an understanding of the common obstacles and
challenges of the private practice marketing
communication and develop a tool
bag of strategies and solutions for them.
You will
base your vision on client values and connecting with
clients in a whole
new on-target educational way. You will
re-define how to
achieve your entrepreneurial goals with purpose, confidence, conviction, and
commitment.
Session
1 - Go over your Current Marketing Assessment which
you will have received and done prior to the first
session. This will detail
where you are now,
what you have been doing that works
and does not work, what your communication strengths and weaknesses
are, and where you want to go with your business.
Emphasis will be on your practice as a business.
Session
2 - Determine what your core message and vision and
mission statements are, how effective they are and how
they can be tweaked to be even better, and how you are
communicating them to your prospects.
Session
3 - Address benefits of soft-sell marketing versus
hard-sell marketing, the need for education-based
relationship marketing, and how to overcome marketing
reluctance which often holds professionals back from
growing their practice. Emphasis will be on
establishing an entrepreneurial and people-savvy mindset.
Session
4 - Create an education-based marketing
approach
which focuses on your relationship with your client as
well as your professionalism and integrity. Create
communication strategies and implement tactics for creating visibility so you
can be seen as an authority and trusted accessible resource.
Session
5 - Develop greater credibility with varied media,
including your website,
so prospects will see you as
the caring expert who understands and can help them
solve their problems, and clients will refer to you.
This call will also have a brainstorming session to
help you be more flexible and expand your specific
marketing options.
Session
6 - Track your marketing from attraction of prospects
to conversion to clients and look at how all your
forms of communication need to contribute to your
overall marketing message. Consider whether coaching would add
to your ability to help clients and help your bottom
line.
With
this information, you will create a customized marketing
plan for yourself that is SMART
- Specific
- Measurable
- Achievable
- Realistic
- Time-limited.
There
will be a replay available of each session for you.
Cost:
$479*
*However,
because I know you especially need this program in our slow
economy to get your practice moving as quickly as possible,
the next scheduled 6-session Marketing Communication Secrets
Coaching
Program
will be only $297.
(Next
Scheduled Program to Be Announced Soon in the Marketing
Communication Secrets Tips ezine)
Additional
Marketing Services Available
If
you wish, you may sign up for further
coaching or consulting upon completion of
the program. OR,
you may wish to simply avail yourself of my separate marketing
coaching and consulting services.
Individual
Coaching:
We
meet once a week for 30 minutes per session to discuss
what you have done, what results you have achieved, what
obstacles you may have encountered, where you want to
go next, and what your next steps are toward achieving
your goal.
We
work systematically, step-by-step, with continuing
feedback. We can deal
with any aspect of your practice and marketing and how
you relate to it. (See more)
Consulting:
You
can schedule time for individual telephone consultation
or a conference call
with your practice people. I will respond to
your questions, offer comments and suggestions as
feedback, and
recommend steps you can take to achieve your marketing
goals. (See more)
§§§
Research has shown that a well-defined goal, strategic communication plan, core message, commitment,
laser focus, client-orientation, and persistence are the keys to positive change and achievement but especially
to private practice marketing success.
Seminars
and Teleseminars:
I
offer seminars and teleseminars on education-based
relationship marketing
to corporations, professional associations, and groups. I can present
seminars in person or by telephone as a teleseminar.
I base seminar
fees on the length of the presentation, the size of
the group, the preparation time required, travel
and distance, as well as the time I will be out
of my
office. If you'd like me to address your group, please
do not hesitate to call. 505-867-0094
Pre-payment
for the Marketing
Communication Secrets
Method, Coaching, Consulting, and other marketing
training services is required.
What
Does
Donald W. Mitchell
Say About Dr. Signe's Coaching
Results?
|
|
"Signe Dayhoff has been
a valuable
resource for me for many years. Currently I
am developing a global publishing
network for my '400 Year
Project' books on ways to accomplish improvements 20
times faster and
with 1/20 the time, money,
and effort.
"When
I ran out of ways to increase distribution, I
called Signe. She came up with a plan to
include MP3s of book excerpts, affiliates for
all information products, social
media, viral videos,
interviews, teleseminars, and sharing with
relevant influential others.
"Now I
have an effective way to
reach more readers and potential book
distributors.
If you have a marketing challenge, contact
Signe Dayhoff. She'll work
wonders for you too!"
- Donald Mitchell, Founder, The 400
Year Project www.fastforward400.com
|
Why
Does Don Recommend Dr. Signe:
"She
has always worked wonders for me!" |
What
Does Anne Lane
Say About Dr. Signe's Coaching Results? |
|
"Signe Dayhoff is serious about helping people be effective
at producing changes. Smart, capable, well-informed, and a discreet confidante who
can share fresh perspectives. Her optimism, sharp
intelligence, humor, gentle irreverence, and a belief that new choices mean new
chances make me happy I know her."
-
Anne Lane, Activist for
Reform of Middle School Education and Co-Director of Faith, Reason, and
Philosophy Conversations
|
Why
Does Anne Recommend Dr. Signe:
"She's smart, capable, and well-informed." |
My
Gift To You
You
can sign up for a no-sweat, no-hassle, no-obligation trial run.
That's right!
You get a FREE
30-minute phone consultation (value $150) with
your
Marketing Communication Secrets
Coach,
Dr. Signe.
You
can use this appointment to
-
Clarify your issues and goals
- Assess
what you're doing right and what needs improvement
- Determine what Educate To Connect service fits your
needs and situation
- Immediately start to enhance your visibility and
credibility.
Claim
your Complimentary Consultation by e-mailing me at
mailto:consult@marketingcommunicationsecrets.com,
or calling me at 1-505-867-0094.
No
Problems. Absolutely NO Risk To You!
What
Does Dr. Liz Lipski
Say About Dr. Signe's Coaching Results? |
|
"I've had the opportunity to work with and get to know
Dr. Signe A. Dayhoff. She is an extremely knowledgeable professional who can
really help people who want to deal with their issues of social effectiveness
and social enxiety. She's
also an effective coach for people who want to perform better and with more
ease.
"In addition to the deep wealth of tools in
her psychological toolbox, she's also extremely funny to be around. She keeps me
laughing with her light-hearted and good natured comments. If you're looking for someone to guide you to excellence, she can really
help."
-
Dr. Liz Lipski, CCN, certified clinical
nutritionist, Innovative Healing.com &
AccessToHealthExperts.com
|
Why
Does Dr. Liz Recommend Dr. Signe:
"She's extremely knowledgeable." |
Why You Should Choose Dr. Signe As Your
Marketing
Communication
Secrets Coach-Consultant?
I have what you need
and want from MCS:
* Expertise
&
experience & perspective
*
Personalized attention
*
Customized individual
marketing program
*
On-target evaluation and
focused, productive recommendations
*
Convenience
*
Concrete, verifiable
results
|
What
Do Drs. Judith Sherven & Jim Sniechowski
Say About Dr. Signe's Coaching Results? |
|
"Signe Dayhoff is one of the brightest, most
creative and resourceful
marketing coach-consultants we know. She tips us off
to radio bookings and other media leads,
Internet marketing techniques, branding
angles, list building strategies, customer
fulfillment, and even product development
ideas. She's the 'Queen of Confident &
Strategic Self-Promotion.'"
- Judith Sherven, PhD and Jim
Sniechowski, PhD
Originators
of Bridging Heart & Marketing
Conferences and Soft-Sell Marketers
Association
http://www.judithandjim.com
|
Why
Do Judith & Jim Recommend Dr. Signe:
"She's the 'Queen of Confident &
Strategic Self-Promotion.'" |
CONTACT
DR. SIGNE NOW
mailto:consult@marketingcommunicationsecrets.com
505-867-0094
Join The Hundreds of Others Who Have Resolved Their Marketing Problems with Marketing
Communication Secrets.
YOU
OWE IT TO YOURSELF ... AND TO YOUR PROSPECTS AND CLIENTS!
What
Does Healthplex Dental Insurance
Say About Dr. Signe's Coaching Programs? |
|
"On
behalf of Barry Kay, The Healthplex Sales Team and The Healthplex Broker Round
Table, thank you again for participating in Tuesday’s TeleSeminar. Your
concise practical insights were right on target. We received excellent
feedback from the brokers on the call."
- Kathleen
Gallo, Sales & Marketing Department, Healthplex
|
Why
Does Healthplex Recommend Dr. Signe:
Her "concise, practical
insights were right on target." |
What
Does Dr. John K. Urice
Say About Dr. Signe's Coaching Results? |
|
"Signe Dayhoff is insightful. She is an
excellent listener and leads you through the discovery process. Her wonderful sense of humor
is a great asset, her intelligence is unquestioned, and she
has a wide perspective on the world and people. Caring and sensitive, dedicated and enthusiastic,
non-judgmental and committed, she helps people reach their full
potential."
- John K. Urice, Ph.D., Professor of Business and Theater Arts Management
|
Why
Does John Recommend Dr. Signe:
"She helps people reach their full
potential." |
Take the First Step
Whether
you need a lot of help—or a little—I invite you to e-mail or call me for
your free 30-minute consultation.
Be
sure to sign up for my
Marketing Communication Secrets Tips e-zine to get useful bi-weekly marketing ideas AND
claim your 42-item "Marketing Self-Assessment" BONUS. The assessment can significantly help you prepare you for your complimentary
consultation.
mailto:consult@marketingcommunicationsecrets.com
505-867-0094
Yours
in education-based
relationship marketing
success,

Dr.
Signe
Signe A. Dayhoff, Ph.D.
Your Marketing
Communication Secrets
Coach-Consultant
|