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You Can Make More Money

Promote Your Practice Comfortably

Attract Your Clients Simply With Integrity
 ... Without "Selling"

Feel Good About What Only YOU Can Provide

With 
"MARKETING COMMUNICATION SECRETS"


 

If You Are Not Attracting the Number of 
Your Ideal Clients and Growing Your Practice ...

Marketing Communication Secrets Could Quite 
Possibly Change All That ... Forever ... By Showing
You How To

Increase Your Prospects and Clients 
Up to 20% in Only 3 Months in Only 
5 Simple Communication-Relationship Steps.

 

Leslie was a frustrated licensed social worker
making $60 a hour until she changed her image 
and communicated with the public what she 
could do for them and how only she could do it. 

After 45 days she reset her fee to $125 an hour 
and will be resetting it upward again soon because 
of the public's recognition of all the value she is 
sharing.

 

 



Signe A. Dayhoff, Ph.D.


 
 

Upcoming Events

 


 

 

It's Different From Anything You've Ever 
Seen Before

Marketing Communication Secrets Method Is About 
The One Thing That Separates You From The 
Other Private Practice Professionals Who Have 
the Full Practice You Wish You Had
 
And ...
No ... It is Not About
 
... More Advertising Dollars
... Greater Specialty Expertise or 
... Better "Influential Connections"


It's More Important ... and Powerful ... Than That!

Successful private practice professionals are really not so different from 
you and me. But ... they know and do things the rest of solo practitioners
do not ... And ... surprisingly  ... it is not anything unusual or difficult.

Let Me Spell It Out For You ...


What Makes Them Successful Is ...

Using Value-Focused and Effective Practice-Promotion Communication
Designed For The Specific Needs of Private Practice Professionals Like 
You Today ...

Communication That Is 

- Comfortable ... Professional ... Ethical ... Dignified ... Successful 

- Focused on Each Step of the Your Promotion Process From Attraction to 
Connection to Conversion of Your Prospects to Your Clients to Referrals!

- Based in Educating Prospects, Providing Significant Value, and Creating Pre-Client Through Post-Client Relationships

- Without Compromise of Your Values, Credibility, Visibility or Reputation 

This is the Heart of the Marketing Communication Secrets Method.

Discover What's Holding You Back

Others who are less skilled and experienced in your field are achieving the accelerated growth and success you only dream about. Why is this?

Perhaps it is because ... 

You are caught in the trap of being a professional who believes that in order to grow your practice you have to sacrifice your integrity and credibility and resort to "selling" and "chasing after clients" which you are more than a little reluctant to do  

Your marketing communication does not reach your audience often, continuously, consistently, educationally, and emotionally

OR perhaps it is because ... 

Your college or professional training did not teach you the following:
... Your success would be based on more than just your achieving the highest practitioner skill level
...
How to actually attract prospects and turn them into clients
... How to demonstrate to potential clients that you are their understanding, caring, trustworthy advisor and ethical problem solver
...
How to communicate so as to emotionally touch your prospects' needs and wants.

   
The Marketing Communication Secrets Method Can Remove Those Obstacles

The Marketing Communication Secrets Method is an innovative education-based relationship marketing training specifically designed for private practitioners who are not yet fully comfortable marketing or as yet successful in attracting their ideal clients.

 

Remember: As a Private Practice Professional, You Have a 
"Self-Promotion Obligation" 

Because you are an expert and highly-skilled professional, it is your duty to be 
sure you are communicating successfully with your target audience to let them 
know who you are and how valuable your personal services are to them 

... How they can find and access you easily and comfortably with their delicate problems crying out for a solution

... How you can help them solve those problems to their emotional and financial satisfaction

But ...

When you do not effectively let them know you exist ... 
When you do not effectively let them know of the worth of what you provide ...
You are doing a great disservice ...
 ... Both to all those individuals who are in pain and truly need your unique, valuable, expert help
 ... As well as to yourself and your practice growth.
  

 

Hi, This is Dr. Signe, Your Marketing Communication Secrets Coach-Consultant

Let me tell you a little more about myself. Over the last 27+ years I've helped 
2,249 professionals in diverse fields to

... Alleviate their self-presentation and practice-promotion ineffectiveness
... Create confident, effective interpersonal and marketing communication that 
instills desired prospect rapport 

... Educate their specific audience on how they can be helped best by them ... 
and only by them
...
Build their practice profitably and make it professionally rewarding.

 
As a value-focused, education-based, relationship marketing coach-consultant, I have helped private practice professionals like you: 

* Psychotherapists
* Coaches
* Aesthetic physicians
* Physicians
* Dentists
* Veterinarians
* Nutritionists
* Consultants
* Attorneys
* Trainers
* Massage therapists
* And many others, such as software developers, computer programmers, journalists, real estate agents, financial consultants, health care corporations, seminar leaders, entrepreneurs, TV producers, Hollywood script writers, FBI agents, and national company CEOs.

 

Here are Some of the Successful Private Practitioners With Whom I Have Worked to Solve Their Marketing Communication Problems ... 

... A psychotherapist with a small practice became the leading consultant-essayist for a online children's education network with rave reviews and a high five-figure salary.

... A licensed myofascial massage therapist went from 21 clients per week to 47 in three months without trying to coax, persuade, or coerce prospects or creating embarrassing, garage-made, cheesy ads or commercials.

... A unknown life coach who advertized in a local marketing throwaway created a growth-oriented 30-minute cable program which made her a sought-after community growth-authority and celebrity in 5 months.  

 

How About You?

Wouldn't having a visibility- and credibility-creating marketing method help you significantly increase your bottom line and solve many of your problems?


I Have Shared Your Challenges

I know firsthand what you face as a private practice professional in trying to grow your practice ... and do it with dignity and integrity. I too have faced them ... and ... finally overcome them. YOU CAN TOO!

Fortunately, to improve your practice you do not have to 
...
Struggle through the many years of frustrating trial-and-error and slogging in that "sales-based" marketing communication quicksand that I did

... Feel like screaming and pulling out your hair as you try to figure out why nothing you have tried so far has worked for your practice, much less increase its revenue

...  Desperately search for a lifeline as if you were drowning in hopelessness, helplessness, and on the verge of red-ink-covered financials. 

I have already done all that for you with the Marketing Communication Secrets Method

All you have to do is let me help you create and implement your own education-based relationship marketing communication so you can confidently, effectively, and freely hit the ground running.

 

Think About What Change Could Mean ...


Imagine you could effectively reach your prospects AND maintain your dignity and credibility ...

... Wouldn't that be a relief?

Imagine you could overcome your fears of seeming unprofessional to convert prospects to clients quickly ...

... Wouldn't that solve a lot of financial and other problems?

Imagine you could do it comfortably, authentically, ethically, and professionally ...

... Wouldn't that help end your practice growth worries?

Imagine you could be a known and respected as an authority and caring accessible resource ... 

... Wouldn't that help your visibility and credibility for getting clients and referrals?

Imagine you never have to worry about the distastefulness of creating or giving a "sales pitch" ever again. 

... Ahhhh! Oh, Boy, YES! 


As a Marketing Communication Secrets Marketer You Can!

The Marketing Communication Secrets Method Shows You ...
* Not Only Exactly What To Do ...
* But Also Precisely How To Do It ...

 So you're not left saying, "Great! I have all this information but, good grief, now what am I supposed to do with it?" 

You will know exactly what to do AND be able to do it effectively.


Specifically It Shows You How To Change Your Thinking and Actions To ...

- Look at marketing in a whole new, positive, less intimidating, practice-enhancing way

-
Identify and describe your ideal prospects in exquisite detail so you know where to find them and how to target them
 

- Create your core client-focused, "what I can do for you" message that will be the central part of your education materials

-
Develop your value-focused, education-based relationship marketing approach so you know what needs to be done and when

-
Motivate prospects to want to know more about you and your service and call for an appointment

- Make authenticity, trust, rapport, relationship your primary marketing goals because you are a professional and that's what potential clients want

-
Plan for and do follow-up with simple remembrance communications to remind clients that you respect, value, and care about them

See positive changes almost immediately ... and solid practice improvements in as little as 3 months. 

But What This Really Means To You is That ... 

* You become economically empowered so you can comfortably rely upon that income to make business and personal plans

* You transform your feeling of overwhelm into a liberating experience of control so 
you can act to confidently attract clients who want to work with you

* You no longer feel hobbled by a practice that's just limping along. Instead, you're excited and anticipating the creation of many hours, programs, and products with your integrity-based relationship marketing.

* You say good-bye to concerns, conflicts, and fears of having to compromise your values, credibility, and reputation as a professional in order to grow your business

* You no longer fear losing clients to self-help gurus when you increase your fees to represent the expertise and true value you provide

* You develop energizing ways to effectively and efficiently address practice challenges that have previously left you feeling stressed out and spinning your wheels.

* You can finally allow yourself to relax because you KNOW you're on top of things

* You easily and simply create ongoing value-based visibility and credibility that will stand you apart from others in your field, even self-help gurus, by focusing on what ONLY you can provide

* You build the highly profitable practice and the personal satisfaction you have been lusting for ... and richly deserve.

 

 

What Does Carleton W. Kendrick 
Say About Dr. Signe's
Coaching Results?

 
 

"Dr. Dayhoff's clients have achieved more career and business success as a result of their new-found skills and comfort in work, life, and communications situations." 

- Carleton W. Kendrick, Ed.M, LICSW, 
Family Therapist, Speaker, and author of
"Take Out Your Nose Ring, Honey, We're going to Grandma's"

Why Does Carleton Recommend Dr. Signe: 
"
Her clients achieve more career and business success."

 

 

Best of all, you can enjoy the satisfaction of serving prospects and clients in the most ethical, professional, comfortable ... and profitable ... way possible ... as you build your practice as your dream business.
  

 

What Does Dr. Karlene M. Spivak
Say About Dr. Signe's  Coaching Results?

 
 


"I highly recommend Dr. Dayhoff as a professional coach. She is intelligent and insightful and a real pleasure to work with ... . If you fear presenting or marketing yourself, she’s the person to help you prepare for those big communication and promotion challenges."


- Karlene M. Spivak, Ph.D., MBA, 
Spivak Associates LLC

Why Does Karlene Recommend Dr. Signe: 
"She's intelligent, insightful, and gifted."

 

You Can't Get Much Simpler Than This Systematized and Proven Method

 

 

What Does Derry Moritz
Say About Dr. Signe's  Coaching Results?

 

 

"I have known Signe Dayhoff for over 15 years as an advisor. Dr. Dayhoff has a delightful sense of humor, a quick mind, and is facile in her ability to recognize ways in which a situation may be adjusted to improve it.

"Dr. Dayhoff is warm and affirming, pointing out well-delivered approaches without condemning less than ideal ones. I would strongly recommend her to help any client set attainable and desirable goals and guide that person through to the achievement of such actions."

- Derry Ann Moritz, B.S.N., M.Ed., M.S., M.Phil.

Why Does Derry Recommend Dr. Signe: 
"She guides people through to achievement."


 

But What Happens If You ...  Wait?
 
Unfortunately, if you wait, not only do you gain nothing ... but also you are likely 
to lose even more:

- Money 
- Clients
- Your Visibility, Credibility, and Marketplace Position.

Your practice growth and profitability depend upon your acting now to attract prospects and convert them to clients. You may be okay this month, but what 
about next month? And the month after that? 

Do you really want to spend your time wondering, anticipating, and hoping if this 
will be a financially comfortable month, or hand to mouth?

When you don't actively market yourself with people-smart communications, you 
are letting others in your field dictate how you will be seen. 

Your potential clients have no way to assess what you can provide them. You become, in effect, invisible. If they cannot know, like, and trust you, they will 
likely not even consider contacting you.

But you do not have to become invisible. You now have available a step-by-step method with personal assistance that will allow you to show your prospects your value to them.

Waiting is not an option ... not if you truly want to finally improve your practice 
and fulfill your professional life.
 

How Can You Access the Marketing Communication Secrets Method?
 

Marketing Communication Secrets Coaching Program 

Marketing Communication Secrets Method is a 6-session virtual program. Contact 
is carried out by telephone in a 55-minute teleseminar format every two weeks, 
with supplementary e-mail and website information. 

In addition to the two monthly conference calls, you can e-mail me once every two weeks (that is twice a month) for feedback to help keep you focused and on track.

You will also receive exercises, assignments, examples or what works and what does not, and useful resources. You will be expected to keep a daily log of what you are doing and the results you are getting.

You will gain an understanding of the common obstacles and challenges of the private practice marketing communication and develop a tool bag of strategies and solutions for them. 

You will base your vision on client values and connecting with clients in a whole 
new on-target educational way. You will re-define how to achieve your entrepreneurial goals with purpose, confidence, conviction, and commitment. 

Session 1 - Go over your Current Marketing Assessment which you will have received and done prior to the first session. This will detail where you are now, 
what you have been doing that works and does not work, what your communication strengths and weaknesses are, and where you want to go with your business. Emphasis will be on your practice as a business.

Session 2 - Determine what your core message and vision and mission statements are, how effective they are and how they can be tweaked to be even better, and how you are communicating them to your prospects. 

Session 3 - Address benefits of soft-sell marketing versus hard-sell marketing, the need for education-based relationship marketing, and how to overcome marketing reluctance which often holds professionals back from growing their practice. Emphasis will be on establishing an entrepreneurial and people-savvy mindset.

Session 4 -  Create an education-based marketing approach which focuses on your relationship with your client as well as your professionalism and integrity. Create communication strategies and implement tactics for creating visibility so you can be seen as an authority and trusted accessible resource.

Session 5 - Develop greater credibility with varied media, including your website, 
so prospects will see you as the caring expert who understands and can help them solve their problems, and clients will refer to you. This call will also have a brainstorming session to help you be more flexible and expand your specific marketing options.

Session 6 - Track your marketing from attraction of prospects to conversion to clients and look at how all your forms of communication need to contribute to your overall marketing message. Consider whether coaching would add to your ability to help clients and help your bottom line.

With this information, you will create a customized marketing plan for yourself that is SMART

- Specific
- Measurable
- Achievable
- Realistic
- Time-limited

There will be a replay available of each session for you. 

Cost: $479*

*However, because I know you especially need this program in our slow economy to get your practice moving as quickly as possible, the next scheduled 6-session Marketing Communication Secrets Coaching Program 
will be only $297.

(Next Scheduled Program to Be Announced Soon in the Marketing Communication Secrets Tips ezine)

 

Additional Marketing Services Available

If you wish, you may sign up for further coaching or consulting upon completion of the program. OR, you may wish to simply avail yourself of my separate marketing coaching and consulting services.   

Individual Coaching:

We meet once a week for 30 minutes per session to discuss what you have done, what results you have achieved, what obstacles you may have encountered, where you want to go next, and what your next steps are toward achieving your goal.

We work systematically, step-by-step, with continuing feedback. We can deal with any aspect of your practice and marketing and how you relate to it. (See more) 

Consulting:

You can schedule time for individual telephone consultation or a conference call 
with your practice people. I will respond to your questions, offer comments and suggestions as feedback, and recommend steps you can take to achieve your marketing goals. (See more)

§§§

Research has shown that a well-defined goal, strategic communication plan, core message, commitment, laser focus, client-orientation, and persistence are the keys to positive change and achievement but especially to private practice marketing success.

Seminars and Teleseminars:

I offer seminars and teleseminars on education-based relationship marketing to corporations, professional associations, and groups. I can present seminars in person or by telephone as a teleseminar. 

I base seminar fees on the length of the presentation, the size of the group, the preparation time required, travel and distance, as well as the time I will be out of my office. If you'd like me to address your group, please do not hesitate to call. 505-867-0094

Pre-payment for the Marketing Communication Secrets Method, Coaching, Consulting, and other marketing training services is required. 

 

 

What Does Donald  W. Mitchell 
Say About Dr. Signe's
Coaching Results?

 
 

"Signe Dayhoff has been a valuable resource for me for many years. Currently I am developing a global publishing network for my '400 Year Project' books on ways to accomplish improvements 20 times faster and 
with 1/20 the time, money, and effort.

"When I ran out of ways to increase distribution, I called Signe. She came up with a plan to include MP3s of book excerpts, affiliates for all information products, social media, viral videos, interviews, teleseminars, and sharing with relevant influential others. 

"Now I have an effective way to
reach more readers and potential book distributors.
If you have a marketing challenge, contact Signe Dayhoff. She'll work wonders for you too!"

- Donald Mitchell, Founder, The 400 Year Project www.fastforward400.com

Why Does Don Recommend Dr. Signe: 
"
She has always  worked wonders for me!"

 

 

What Does Anne Lane
Say About Dr. Signe's  Coaching Results?

 


"Signe Dayhoff is serious about helping people be effective at producing changes. Smart, capable, well-informed, and a discreet confidante who can share fresh perspectives. Her optimism, sharp intelligence, humor, gentle irreverence, and a belief that new choices mean new chances make me happy I know her."

- Anne Lane, Activist for Reform of  Middle School Education and Co-Director of Faith, Reason, and Philosophy Conversations
 

Why Does Anne Recommend Dr. Signe: 
"She's smart, capable, and well-informed."

 

 

My Gift To You

You can sign up for a no-sweat, no-hassle, no-obligation trial run. That's right! 
You get a
FREE 30-minute phone consultation (value $150) with your 

Marketing Communication Secrets Coach, Dr. Signe. 

You can use this appointment to

- Clarify your issues and goals
- Assess what you're doing right and what needs improvement 
-
Determine what Educate To Connect service fits your needs and situation
- Immediately start to enhance your visibility and credibility. 

Claim your Complimentary Consultation by e-mailing me at mailto:consult@marketingcommunicationsecrets.com, or calling me at 1-505-867-0094.  

No Problems.  Absolutely NO Risk To You! 

 

 

What Does Dr. Liz Lipski
Say About Dr. Signe's Coaching Results?


"I've had the opportunity to work with and get to know Dr. Signe A. Dayhoff. She is an extremely knowledgeable professional who can really help people who want to deal with their issues of social effectiveness and social enxiety. She's also an effective coach for people who want to perform better and with more ease.

"In addition to the deep wealth of tools in her psychological toolbox, she's also extremely funny to be around. She keeps me laughing with her light-hearted and good natured comments. If you're looking for someone to guide you to excellence, she can really help."

- Dr. Liz Lipski, CCN, certified clinical nutritionist, Innovative Healing.com & AccessToHealthExperts.com
 

Why Does Dr. Liz Recommend Dr. Signe: 
"She's extremely knowledgeable."


                               


Why You Should Choose Dr. Signe As Your Marketing Communication 
Secrets
Coach-Consultant?

I have what you need and want from MCS:
 
* Expertise & experience & perspective
*
Personalized attention 
*
Customized individual marketing program
* On-target evaluation and focused, productive recommendations 
*
Convenience
*
Concrete, verifiable results


What Do Drs. Judith Sherven & Jim Sniechowski
Say About Dr. Signe's  Coaching Results?

"Signe Dayhoff is one of the brightest, most creative and resourceful marketing coach-consultants we know. She tips us off to radio bookings and other media leads, Internet marketing techniques, branding angles, list building strategies, customer fulfillment, and even product development ideas. She's the 'Queen of Confident & Strategic Self-Promotion.'"

- Judith Sherven, PhD and Jim Sniechowski, PhD
Originators of Bridging Heart & Marketing Conferences and Soft-Sell Marketers Association http://www.judithandjim.com

Why Do Judith & Jim Recommend Dr. Signe: 
"She's the 'Queen of Confident & Strategic Self-Promotion.'"


 

CONTACT DR. SIGNE NOW

mailto:consult@marketingcommunicationsecrets.com
505-867-0094

Join The Hundreds of Others Who Have Resolved Their Marketing Problems with
Marketing Communication Secrets.
 

YOU OWE IT TO YOURSELF ... AND TO YOUR PROSPECTS AND CLIENTS!

 

What Does Healthplex Dental Insurance
Say About Dr. Signe's  Coaching Programs?

 


"On behalf of Barry Kay, The Healthplex Sales Team and The Healthplex Broker Round Table, thank you again for participating in Tuesday’s TeleSeminar. Your concise practical insights were right on target. We received excellent feedback from the brokers on the call."

- Kathleen Gallo, Sales & Marketing Department, Healthplex

Why Does Healthplex Recommend Dr. Signe: 
Her "concise, practical insights were right on target."





What Does  Dr. John K. Urice
Say About Dr. Signe's  Coaching Results?

 


"Signe Dayhoff is insightful. She is an excellent listener and leads you through the discovery process. Her wonderful sense of humor is a great asset, her intelligence is unquestioned, and she has a wide perspective on the world and people. Caring and sensitive, dedicated and enthusiastic, non-judgmental and committed, she helps people reach their full potential."

- John K. Urice, Ph.D., Professor of Business and Theater Arts Management
 

Why Does John Recommend Dr. Signe: 
"She helps people reach their full potential."

 

 

Take the First Step 

Whether you need a lot of help—or a little—I invite you to e-mail or call me for your free 30-minute consultation. 

Be sure to sign up for my Marketing Communication Secrets Tips e-zine to get useful bi-weekly marketing ideas AND claim your 42-item "Marketing Self-Assessment" BONUS. The assessment can significantly help you prepare you for your complimentary consultation.

mailto:consult@marketingcommunicationsecrets.com
505-867-0094

 

Yours in education-based relationship marketing success,


Dr. Signe
Signe A. Dayhoff, Ph.D
.
Your
Marketing Communication Secrets Coach-Consultant

 

 

       

Copyright 2012 All Rights Reserved  Marketing Communication Secrets - Effectiveness-Plus LLC
80 Paseo de San Antonio,  Placitas, NM 87043   505-867-0094
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